The Whole Ball of Wax

After watching The  Art of Data Visualization video and reading Tufte's chapter on Escaping Flatland, I learned that data can impact audiences when presented in differently ways such as commercials, maps, informations reports, and other mediums.  In the PBS video the narrator talks about how Apple strictly focuses on the audience and how they perceive what is presented to them.  Presenting data in new ways directly impacts how receptive viewers interpret the information that companies want their people to see.  Not only does specific data need to be accounted for in the presentation, but also the overall style and arraignment should reflect the messages trying to be conveyed.  Audiences subconsciously will be more attracted to something that they have never seen before.  The overall intent for designs is to engage a specific audience and let their curiosity create a new impression for whatever is presented.  The chapter Escaping Flatlands discusses how dimensional data visualizatio

For the post-modernist project, I gained inspiration from artist Jean Baudrillard’s quote, “The secret of theory is that truth does not exist.”   Baudrillard’s quote moved me to abstractly create a postmodernist art piece that visually explained Baudrillard’s quote.   The background of my piece is comprised of a blue and red acrylic paint with picture cutouts from a Photoshop collage.   Both the blue and red paints start at opposite ends of the paper then gradually fade to the center where they blend into a solid white.   On the faded blue side, there are images that represent truth, and on the red side the images represent lies.   To create a focal point, I placed an image of a lightbulb in the center where both the blue and red colors morph to white.   Through a verity of postmodernist techniques such as painting, making a collage, and using words, the artwork echoes the thematic quote and transforms it into an alternative medium for an audience to value and experience.  

For as far as we can comprehend in our ancient lineage, colors have had a dramatic influence on the nature of ourselves, the world and how we perceive it. We use these visuals to describe what we are seeing and as fascinating as it is, colors have a psychological component of comprehensive response to our brains. These responses that colors evoke to humans are the most important aspects of it. Colors like blue and green remind us of elatedness, serenity, and peace. While colors like brown and black induce feelings of melancholy, distress, and anguish. Of course different shades of these colors compliment their natural state of shade by attributing other characteristics to it. These differing feelings affect our perception heavily on our mood, health, and other factors that surround us every day. Because of our perception of color, it can be appealing or appalling. This stresses more of a psychological effect of what color truly means in our world versus its actual nat

The postmodernist era of art work represents a new take on traditional art with a modern lens that distorts people’s expectations of art.   Previously pieces of art were easily understood from the audiences’ point of view.   Both ages of realism and modernism were time periods where art was still being experimented with, but the structural form did not cause major controversy for the viewers and art critics.   Postmodern medium for art includes almost anything ranging from paints on canvas all the way up to advertisements and physical billboards.   Postmodern artists use their talents to create art that from everyday objects that makes outsiders question what they indeed are looking at.   Some examples of postmodern artists are Andy Warhol and Jean Baudrillard.   The screen prints of Cables chicken noodles by Andy Warhol reinvented how people perceive the everyday soup cans simply by repeating the same image and altering the colors each time.   The use of reproduci